Organizational Culture in the Digital Age

Digital transformation in almost every aspect of life makes our lives easier than ever. Cloud technologies, big data, augmented reality, blockchain and social media are driving both businesses and individuals to progress digitally.

Organizational Culture in the Digital Age

Digitalization refers to transform and make business processes more effective by using digital technologies and digitalized data. Thanks to digitalization, now data and information can easily be converted into digital formats, stored digitally, and are accessible from anywhere via mobile devices. Digitalization can not only be achieved by transferring data to an electronic environment, but also by finding new ways to use and develop these platforms effectively. Companies now care about digitalization in order to reach a wider audience, develop new ideas and manage their business in an orderly manner. The fact that now complex business processes are resolved more easily with technology makes digital transformation indispensable.
Organizational culture, which can be explained as the habits and values of everyone from personnel to management staff, is crucial for the continuity of the working system that an institution has established within itself in a certain order and discipline. Businesses that see digitalization as part of their organizational culture are able to adapt to innovations much more easily. When everyone from personnel to the highest management staff embraces digitalization, success can be achieved with more productive minds and efficient working environments. The opportunities of digital technologies can be fully utilized with the profound transformation of business activities, competencies, and business models.
In order for an organizational culture that is suitable for digital transformation to be successful, the technological tools of transformation must be supported by in-house communication and organizational culture elements. The coexistence of organizational culture and digitalization concepts happens primarily through ensuring the digital transformation of HR departments. The subjects on which technology effects human resources according to Lengnic Hall are summarized below:
• Fast and cheap access to accurate and real-time human resource information
• In order to increase the efficiency and productivity of employees; the ability to access information anytime and from anywhere
• Artificial intelligence to accompany managers at every stage of their decisions regarding the human-related issues
• Personalized content
In addition to these issues, it has an effect on, giving employees the opportunity to update their personal information also increases the accuracy and data quality of the human resources archive. As we stated above, if the organizational culture is important for the continuity of the disciplined work system of the company within itself, adopting digital human resources practices especially as organizational culture is going to carry the benefit obtained by it to the highest level.
On top of all these, digital HR is quite important in terms of increasing organizational efficiency and productivity, decreasing bureaucracy, reducing costs, minimizing paper usage, and creating added value.

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